Ever since establishing a partnership with Drake, the Toronto Raptors have made it a point to host OVO (October’s Very Own) themed nights throughout the season. “Welcome Toronto Night”, formerly branded as “Drake Night” and “OVO Night”, usually consist of an OVO themed basketball court, an exclusive giveaway for everyone attending the game and the unveiling of a special edition Raptors jersey that will be worn by the team.
This year we’ve partnered with the Raptors Marketing team to host an exclusive VIP and Influencer event to help celebrate and promote this season’s partnership with Drake and OVO. Those in attendance were invited to attend an exclusive pregame and halftime party consisting of complimentary food and drink from one Scotiabank Arena’s premiere clubs, Hot Stove. Attendees were also gifted with a custom made Raptors “Welcome Toronto” jersey, personalized with each person’s name.
This unique collaboration gave us the opportunity to harness our clients’ passion for basketball with their position within multiple areas of pop culture, such as Lifestyle Fashion, Sportswear, and Music and Entertainment.