With the excitement of the Toronto Raptors winning the NBA Championship starting to settle down, Drake’s OVO (October’s Very Own) brand released an extremely limited run of Raptors Championship merchandise, which consisted of a limited edition t-shirt and hat. The much-anticipated release created a frenzy that saw hundreds of dedicated Raptors fans lining up for the merchandise for longer than 24 hours in advance, which ended up totaling over 3000 people lined up on the day of the release!

On the evening of this merchandise release the Membership Team held a private shopping event for a select group of VIP clients, giving them the opportunity to purchase this limited edition collection without having to endure lining up for hours. In addition, the event was catered with appetizers and (championship) champagne, and also featured a live DJ playing music in the store. To secure such an exclusive collection and be able to offer it to select Raptors VIP clients was a huge win for us in achieving our overall goal of providing extraordinary moments!