Every year Maple Leaf Sports & Entertainment will take part in an NBA Innovation Brainstorm study to generate new and innovative ideas with a goal of enhancing a specific aspect to our business. Each year the NBA will determine a theme or category, and participating teams will submit their ideas for consideration and implementation.
For the 2018-19 NBA Season the assignment was to look for ways to enhance game presentation and in-arena experiences for fans. MLSE facilitated several brainstorm sessions and received hundreds of ideas and submissions. And in working with the NBA and our own Director of Game Presentation, three of my ideas made it into the top five submissions, with one of those ideas ultimately being chosen as the winning idea and recognized on an NBA level.