The tradition of the annual Toronto FC barbecue was established well before my time at MLSE. But very quickly I learned that this event was one of, if not the most impactful events for our Toronto FC clients. For context, Toronto FC season ticket members are some of the most passionate people you will ever meet. No matter how dark the day may be or how tough times may get, you’ll surely find their unwavering loyalty, support and excitement back at BMO Field for every game and every season. And to have their perseverance and dedication be rewarded with this event is truly a rewarding feeling. At this event, we provide our clients with the exclusive access to the team, the ability to interact with players and take them on a behind-the-scenes tour of the team’s state of the art training facility. By doing so we hope to remind our clients that they are a part of something bigger than just “season tickets”, but rather that they are all part of a family that shares a common bond.